KOROYD Strengthens Leadership & Expands Innovation Capabilities
Driving Innovation Forward
KOROYD is entering an exciting new phase of growth, reinforcing our leadership team and expanding our research capabilities to continue pushing the boundaries of impact protection technology.
As part of this evolution, Piers Storey has been appointed Managing Director, and Graham Sours steps into the role of Commercial Director. This refined leadership structure ensures we stay at the forefront of safety innovation while continuing to support our brand partners with cutting-edge solutions.
Piers brings deep expertise in research and development, operations, and strategic growth. His focus will be on aligning innovation with commercial goals, streamlining processes, and fostering a collaborative culture that propels KOROYD’s vision forward.
Graham, with a strong background in sales leadership and business development, will drive KOROYD’s global commercial strategy. His role will focus on expanding our reach across sports, motorsports, industrial, defence, and family safety, ensuring our advanced impact technology continues to protect more people in more applications.
“KOROYD’s ability to merge innovation with tailored safety solutions is what sets us apart,” said Sours. “I look forward to strengthening our global partnerships and bringing our technology to new markets.”
A New Era of Innovation: State-of-the-Art Safety Lab
Alongside these leadership changes, KOROYD is making a significant investment in a new, state-of-the-art testing laboratory. This cutting-edge facility is designed to push safety standards beyond industry norms, equipping our team with the latest tools to enhance comfort, reduce heat buildup, and minimize fatigue—crucial elements in real-world performance.
This investment strengthens our ability to:
- Drive breakthrough innovations that elevate impact protection.
- Expand collaboration with our brand partners.
- Develop next-generation safety solutions that improve user experience.
“These changes mark a pivotal moment for KOROYD,” said John Lloyd, Founder & CEO. “With Piers and Graham leading key areas of the business, and our advanced lab accelerating research, we’re well-positioned to set new benchmarks in impact protection.”
Looking Ahead
With a strengthened leadership team and cutting-edge research capabilities, KOROYD remains dedicated to engineering a safer tomorrow. Our team continues to grow, our partnerships are expanding, and our technology is reaching more industries where safety and performance matter most.
Read the full press release here
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