KOROYD Announces New Brand Identity and Tagline: Protecting Life in Motion

Introducing the refreshed KOROYD brand elements: a representation of the pioneering impact protection company’s explosive next phase of advanced impact technology solutions. 

In 2010, groundbreaking aerospace technology laid the foundation for a nascent impact protection technology with envisioned applications across the safety landscape. Today, that same technology is protecting people across the globe as they live active lives, from the highest peaks to the job site–and everywhere in between. 

Today, KOROYD is pleased to announce a significant milestone in our continued mission to advance the standard of protective solutions: a new brand identity built on our vision of a safer tomorrow. With a new brand tagline and brand elements such as a new logo and the bright green K-tab, KOROYD is poised to take the next step in a rapidly evolving world to continue protecting what matters most.

The Evolution of KOROYD: A Heritage of Excellence

KOROYD technology was developed from aerospace safety research, innovated for action sports, and is now protecting the next generation in sports, industrial, motorsports, and family. Today, we engineer advanced impact solutions for all of life’s adventures.Our technology has become synonymous with enhanced protection, trusted by professionals, amateurs, and adventurers alike.

KOROYD: Protecting life in motion

KOROYD’s new brand tagline, protecting life in motion, speaks to the risk and reward innate to living an active life. Life isn’t static—it’s perpetually in motion. It’s dynamic. Active. Inherently unpredictable. With motion inevitably comes impact. That’s where we come in. To help you protect what matters most. Day after day, ride after ride, project after project. Life moves fast, and we help protect you with advanced impact technology that powers a safer tomorrow.

From sending it down the tallest mountain, to driving home from the hospital with your newborn, and all the moments in between, life shouldn’t be limited by fear. When we have peace of mind, asking “what if?” becomes a question of possibility. That’s why KOROYD is dedicated to protecting life in motion: we believe when standards advance, life improves, whether it’s on the jobsite, the trails, or the drive home from daycare. 

The Logo and K-Tab: Peace of Mind in Bright Green

As part of the rebrand, KOROYD has introduced a new logo and K-tab, designed to visually represent the pioneering brand. KOROYD’s new logo is our best representation of our brand. This mark is made up of custom letterforms, engineered to convey our brand values: Intelligent, Considered, Driven, Approachable and Responsive. With a sleek design and the signature KOROYD green O–alluding to the tubular structure of the technology’s recognizable thermally-welded impact protection material–the new logo evokes the same engineered excellence that partners and consumers have come to expect from the company.

Another main element of KOROYD’s refreshed brand identity is the distinctive K-tab: a bright-green rectangle with the recognizable KOROYD K, again with a circular component to allude to the tubular core technology. This eye-catching brand element is already featured on advanced protection products around the globe: from moments showcased by professional cyclists competing on the world’s largest stage to the top of skyscrapers ensuring industrial workers go home safely to their families at the end of the day. The K-tab has made its debut with over a decade of innovation and trust behind it, already clearly communicating when a product–and thus its user–is protected by KOROYD.

our mission and vision

Our Mission: Advance the Standard for Protective Solutions

We pioneer protective solutions that continually advance the industry benchmark, and go beyond safe to define new standards in excellence.

We believe when standards advance, life improves. From sending it down the tallest mountain, to driving home from the hospital with your newborn, and all the moments in between, life shouldn’t be limited by fear. When we have peace of mind, asking “what if?”becomes a question of possibility.

Our Vision:  A Safer Tomorrow

Tireless in our pursuit of smarter, safer, and more environmentally responsible protective solutions, together with our partners we innovate what’s next, to protect what matters most.

Powered by Research and Insight

From our first innovation based on aerospace research more than a decade ago, to the new materials in development in our lab today, everything we do is backed by science, rigorously tested, and partner validated. With insight across multiple categories, we bring world class R&D facilities and deep expertise in user requirements and test protocols to every partner engagement.

Engineered for Advanced Protection

Our suite of patented technologies are designed for optimal impact performance. Upon impact the unique material behaviors provide enhanced absorption of energy, and reduce the risk of injury or damage.

Our unique tubular core, available in various diameters, densities and polymers, provides both single-impact and multiple-impact protective solutions across a wide range of applications and industries.

Designed for Peace of Mind

Human-centered in our design approach, every detail is considered to ensure quality, comfort and style.

Engineered with safety in mind, every product we develop with our partners is designed to mitigate the specific risks of each use case. Together, our award-winning innovations give consumers the confidence they need to perform at their best.

Developed Together with the Best

We partner with ambitious brands that share our growth mindset and commitment to deliver premium products their customers love and trust.

Built around a collaborative approach and end-to-end product design and development process, our enduring partnerships across multiple categories result in revolutionary products that redefine the standard.

Our unique tubular core, available in various diameters, densities and polymers, provides both single-impact and multiple-impact protective solutions across a wide range of applications and industries.

A Safer Tomorrow

With our new brand identity, KOROYD aims to empower a new generation of adventurers to move with confidence. From pinnacle moments of action, to everyday life, KOROYD is there for the active mover, the ones they love, and the gear they count on. 

At KOROYD, our commitment to innovation and protection continues to drive us forward. With the unveiling of our new brand identity and the powerful tagline protecting life in motion, we reaffirm our vision of a safer tomorrow—one adventure, one journey, one life at a time. We invite you to join us on this exciting new chapter, explore our reimagined website, and sign up for our emails. We’re proud to continue innovating what’s next to protect what matters most. Learn more at brand.koroyd.com.

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